SAHARA FORCE INDIA F1

A social media campaign on Facebook, Twitter and Instagram for the die-hard F1 fans where they could win a a ticket  for the Italian Grand Prix. and become a team member. The result was beyond expectations, generating thousands of answers and shares both on TW Steel and SFI F1 pages.


Concept & Art-Direction: Ricardo Mingacho

FIlm & Motion: Ricardo Mingacho

Client; TW Steel & SFI F1